Digital Marketing Course
Personalized Digital Marketing Course taught by industry experts in a comprehensive & practical format.
Digital marketing is one of the fastest-growing marketing verticals today and businesses of all sizes are implementing and we have also added Generative AI topics to give you superpowers! Get a rewarding global career with proficient digital marketing skills and strategies.
With over 3 months of training, quizzes and practical steps you can follow - this is one of the most comprehensive digital marketing courses available. We'll cover SEO, YouTube Marketing, Facebook Marketing, Google Adwords, Google Analytics and lot more in complete depth!
Join our Digital Marketing Course at a discounted price only till November, 2024 !
Discounted price: ₹ 36000, Original price: ₹ 48000. Join by paying ₹ 2000 only and the rest in instalments.
SYLLABUS
Please note our syllabus below. Please note that while all the topics given here will be covered in full details, there are some part of our syllabus which is kept hidden and will only be revealed to those who join the course. Just like the recipe of KFC is a well protected secret, so are topics in our syllabus.
The Digital Landscape in India
Elements & Platforms in the Digital Mix
Doing a Brand Audit basis what you have learnt
How to define the Target Audience
Creating Buyer Persona
Case Studies
What is SEO
How does SEO work?
Building a simple WordPress website for SEO practice
Keyword Research & Analysis
On-page Optimization Techniques (meta tags, header tags, image tags, URLs, etc.)
Off-page Optimization Techniques (Quora, Youtube, blogs, Web directories, etc.)
Using Search Console for effective SEO
How to do an SEO Audit for any Website (Ubersuggest, SEOptimer, Yoast)
Various concepts used in Media Planning (Impressions,
reach, frequency, clicks, etc.)
Various deal types available (CPM, CPC, CPV, CPL etc.)
Why use Google Ads
Setting up Google Ads Account
Choosing the Right Campaign Objectives
Framing Search Ad copies & Ad extensions
Maintaining High Quality Score
Remarketing lists for search ads (RLSA)
Understanding the brand’s objective
Recognizing consumer pain points
Defining campaign goals
Dividing the campaign in phases
Hero vs Hub vs Hygiene campaigns
Understanding E-commerce
Various E-commerce portals
How to make a website using Shopify
Product Keyword Research
Uploading Products to Online Marketplaces
Understanding the AIDA Model
Creating Buyers Personas
Understanding Consumer Journeys across platforms
Understanding various Content Formats available
Creating Content Buckets
Creating Content Calendar
Writing content for Digital platforms
Choosing the best hashtags
Decoding Successful Campaigns
A.I. based content writing tools
How to structure your design
Specifications for Designing for any Digital Platforms
Using Canva to build creative designs
How to Design for Social Media Posts and Stories
Introduction to Twitter, Facebook, Instagram, Pinterest, LinkedIn, Snapchat
Difference between a Page and Account
Setting up a Social Media Page
Best Practices to follow on a Page
Types of Trending Content on each Platform
Do’s & Don’ts of Posting
How to Choose the Right Hashtags for your Content
Case Studies
Importance of ORM
Customer’s Expectations towards receiving Prompt Responses
How to Deal with a Crisis Situation?
Creating Holding Statements
Measuring Customer Sentiments
Converting Unhappy Customers Sentiments to Neutral
Converting Happy Customers into Brand Advocates
What is Social Listening
Tools for Social Listening
What is Infuencer Marketing
Choosing Infuencers that match your Brand
Setting Key Deliverables from the Influencers
Macro v/s Micro Infuencer
Using Canva to build creative design
How to Design for Social Media Posts and Stories
Resume Making
Presentation Skills & Pitching Skills
Career Guidance and Digital Agency Orientation
Mentoring towards Final Project & Mega Campaigns
How to set-up an Advertising Account
Choosing the Right Campaign Objectives
Choosing the Right Targeting
Various Ad Placement & their Importance
How to Design Social Media Ads
How does Google Analytics work?
Setting-up a Google Analytics Account
Placing the tracking code on your site
Setting Campaign Budgets & Bids
Creating properties and views for Accurate Tracking
Setting-up Conversion Tracking Goals & Events
Reading GA data
Taking business decisions basis GA data
Reading data through Facebook, Instagram & Twitter insights
Tracking insights using tools
Measuring ROI
Optimization of Techniques to improve ROI
Fees
Our actual course price is ₹ 48000.
For this month, the discount price is
₹ 36000
Duration
The total duration is about 3 Months, With classes taken: 5 Days a week
Certification
You will receive our Certificate, which is internationally accepted & honored by MNCs. Live projects add to your experience as well.
Real Experiences
Watch a feedback from just one of our batches. There are hundreds of videos like these.Ready to change your life?
Not just a Course
How is FreshersIndia able to provide written Job guarantee in Court paper, notarized and completely legal when no other institute in India can do this? What is the secret? Carefully watch the video below and you will understand.How we are different
Beware! For many organizations, Education is purly a profit optimization business and they make money by selling dreams which never come true.
We ensure that our courses cover all the basics in depth, teach advanced concepts well that YOU are able to perform, teach you real life projects and also prepare you not only for the interview but also to become a successful professional.
Video Testimonials
Did you know, many institutes pick up stock images from Google search, and show completely fabricated feedback. We therefore use videos, the truth.
Got any career related problems? Any queries? Call us on phone: 8620007775
Our trainers have trained in several IITs and MNCs different technologies.
